Today's Gold Standard: Product Approval Demands Real-World Evidence

August 22, 2017

It is no longer enough to prove product quality, safety and efficacy, payers now want to know whether benefits will translate into the wider population of patients. Payers also want to see how the product compares to existing treatments rather than a placebo. This article examines key strategies for providing real-world evidence to help ensure your product will reach its full potential. 

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